When starting any project from a website, app, or product it takes research, data, and a goal to build the best possible experience for the user. Building that experience takes more than just a simple design. Its more than just designing, it requires not only asking “how?” but also “WHY?”.
It's a great time to start brain storming, sketching, and wireframing. I feel that sketching is a huge part of working in interactive design. I was once told you can't build a house without a frame. Designing an experience is more than just finding data and trying to design around that, its laying out a plan. Using sketches or wireframing to lead you on the correct path to building a smooth interaction.