Case study
Coca-cola Digital Menu display
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Coca-cola Digital Menu Experience
I had the opportunity to partner with the Coca-Cola bottling company to revamp their digital menu displays for retail outlets and restaurants. My task was to design an intuitive and engaging digital interface displaying a menu of Coca-Cola products. In this case study, I demonstrate how I applied UX design principles to bring the application to life and how Coca-Cola greatly valued UX design, which played a key role in the project’s success.
THE PROJECT
Challenge:
1. Developing an engaging and user-friendly digital interface
2. Showcasing a wide range of Coca-Cola products
3. Ensuring seamless integration of the new digital display with existing systems
4. Creating a design that resonated with the target audience
Solution:
I utilized UX design principles to develop a digital menu display that was both intuitive and engaging. I helped designed the interface to showcase the wide range of Coca-Cola products, making it easy for customers to navigate through the menu and find what they were looking for.
OUR PROCESS
User-Centric Approach:
By conducting thorough research, I was able to gain insight into the preferences and expectations of conference attendees. Through the use of surveys, interviews, and
on-site observations, I was able to identify crucial pain points and areas for improvement in the current menu display system.
Information Architecture:
I created a well-structured and organized information architecture, which allowed attendees to easily navigate through the application. I incorporated user-friendly menus, search functionality, and clickable hotspots, enabling attendees to access the desired information effortlessly and explore different sections of the display with ease.
Visual Design:
I ensured a consistent and immersive experience by incorporating IHG’s brand elements, colors and imagery into the display. My focus was on creating visually appealing design elements by leveraging captivating visuals, typography, and animations, which reflected IHG’s brand identity, resulting in an engaging environment.
Interactive Features:
To increase attendee engagement, I incorporated interactive features such as quizzes, surveys, and virtual tours into the display. These elements encouraged participation, facilitated data collection for IHG, and provided attendees with a personalized experience.
Key Takeaways
Increased Engagement:
Coca-Cola prioritized user experience and UX design, creating a visually appealing and intuitive application. This fostered a positive perception of the brand among attendees, giving them a distinct competitive advantage.
Positive Feedback:
Integrating the digital menu display with the existing CMS allowed Coca-Cola to update content and tailor offerings based on client feedback. Due to its adaptability, the program remains useful for many types of clients and organizations.
Brand Reinforcement:
The valuable insights uncovered through comprehensive user research enabled the creation of a design that met Coca-Cola’s expectations, laying the foundation for successful implementation by understanding user needs and preferences.
Conclusion
Coca-Cola and I collaborated to create a digital menu display application, which turned out to be highly successful. By implementing user-centered design principles, Coca-Cola was able to improve the user experience, receive positive feedback from conference attendees, and reinforce its position as an innovative company.