Case study
Fetch Dog Park Intake
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Fetch Park – Client Intake Experience & Admin Tools
Fetch Dog Park was struggling with a check-in process that was causing inconvenience for both their clients and staff. As an expert in improving customer experiences, I was brought in to tackle this issue. I delved into creating a smoother checkout process that would make life easier for everyone. Using my skills and experience, I developed a new Admin portal that made managing new and existing clients a breeze.
THE PROJECT
Challenge:
Fetch Dog Park was facing a major challenge with their check-in process. It was causing inconvenience for both their clients and staff. The existing process was inefficient and outdated, making it difficult to manage an increasing number of clients.
Solution:
As an expert in improving customer experiences, I was brought in to address the issue. I identified the major pain points and developed a solution that would create a hassle-free experience for everyone involved. I introduced a smoother checkout process, a new Admin portal, custom profiles, and a two-step check-in process.
OUR PROCESS
User-Centric Approach:
I began by understanding the needs of Fetch Dog Park’s clients. I identified the major pain points and developed a solution that
addressed each one. I focused on creating a smoother checkout process, a new Admin portal that was easy to navigate, custom profiles that allowed clients to personalize their experience, and a two-step check-in process that was simple and efficient.
Information Architecture:
I began by analyzing their existing information architecture. I looked at the flow of information, the user interface, and the overall structure of the system. Based on this analysis, I identified several areas for improvement.
Visual Design:
I introduced was custom profiles. Clients were able to personalize their profiles with their pet’s name, photo, and other details. This personalization made clients feel more invested in the system, which helped to build loyalty and trust.
Key Takeaways
Increased Engagement:
Coca-Cola prioritized user experience and UX design, creating a visually appealing and intuitive application. This fostered a positive perception of the brand among attendees, giving them a distinct competitive advantage.
Positive Feedback:
Integrating the digital menu display with the existing CMS allowed Coca-Cola to update content and tailor offerings based on client feedback. Due to its adaptability, the program remains useful for many types of clients and organizations.
Brand Reinforcement:
The valuable insights uncovered through comprehensive user research enabled the creation of a design that met Coca-Cola’s expectations, laying the foundation for successful implementation by understanding user needs and preferences.
Conclusion
Coca-Cola and I collaborated to create a digital menu display application, which turned out to be highly successful. By implementing user-centered design principles, Coca-Cola was able to improve the user experience, receive positive feedback from conference attendees, and reinforce its position as an innovative company.