Case study
IHG Interactive Display
Interested in Connecting?
© 2024 heyimsantiago.com
IHG’s Touchscreen Vender Experience
This case study delves into the collaborative efforts of InterContinental Hotels Group (IHG) to create an interactive conference display, which revolutionized their presence at industry events. Drawing on UX best practices, the application was successfully brought to life, eliciting an enthusiastic response from both IHG and conference attendees. Through this report, I analyze the primary challenges encountered, the UX design solutions implemented, and the positive outcomes achieved by IHG through the innovative display.
THE PROJECT
Challenge:
I implemented several UX design solutions. These included the creation of a user-friendly interface, the incorporation of high-quality imagery and graphics, and the integration of interactive elements such as touch screens and virtual reality experiences. These design solutions were carefully tailored to the specific needs of IHG and the demands of the conference environment, resulting in a highly effective and compelling display.
Solution:
The display generated significant interest and engagement from conference attendees, resulting in increased brand awareness and recognition. Moreover, the display served as a valuable tool for IHG’s sales and marketing teams, facilitating conversations with potential clients and partners.
OUR PROCESS
User-Centric Approach:
I conducted surveys and interviews to understand the needs and preferences of conference attendees. They gained insights into the types of information attendees sought, their interaction preferences, and their expectations from an interactive display.
Information Architecture:
I developed a clear and logical information architecture, ensuring attendees could easily navigate the application. I implemented intuitive menus, search functionality, and clickable hotspots, making it effortless for attendees to access desired information and explore different sections of the display.
Visual Design:
I incorporated IHG’s brand elements, colors, and imagery into the display, ensuring a consistent and immersive experience. I focused on visually appealing design elements, leveraging captivating visuals, typography, and animations to create an engaging environment that reflected IHG’s brand identity.
Interactive Features:
To enhance attendee engagement, I integrated interactive features such as quizzes, surveys, and virtual tours into the display. These elements encouraged participation, facilitated data collection for IHG, and provided attendees with a personalized experience.
Key Takeaways
Increased Engagement:
The interactive nature of the display resulted in higher attendee engagement compared to traditional static displays. Attendees spent more time exploring the application, interacting with the features, and gaining valuable insights into IHG’s brand and offerings.
Positive Feedback:
Conference attendees praised the intuitive and user-friendly design of the application. The seamless navigation, visually appealing interface, and interactive elements received rave reviews. Attendees appreciated the ease with which they could access relevant information and engage with IHG’s content.
Brand Reinforcement:
The application effectively conveyed IHG’s key messages, values, and offerings. By delivering an immersive and memorable experience, IHG solidified its reputation as an innovative and customer-centric brand in the hospitality industry.
Conclusion
In conclusion, IHG’s collaboration to create an interactive conference display represents a compelling case study in UX design. Through careful planning and execution, the project successfully addressed the challenges faced by IHG, resulting in a highly effective and engaging display. The positive outcomes achieved by the display underscore the value of UX design in creating effective marketing and branding tools for businesses.